Field research is particularly useful when researchers want to study the natural habit of their target observations, standing from the point of view of those who are observed. Experimental psychology feeds the applied sciences with the raw data and theories they require, and the applied sciences in turn indirectly feed (mostly through government grants) experimental . In an experiment, you are looking for cause-and-effect, or relationships between variables, whereas in observations, you are just looking to report what you see. Field experiments usually are able to avoid demand characteristics also, as participants are usually unaware of the study. Its the most successful companies in the world, it also features in the forbes list of top 100 companies. Unfortunately great differences between these types of investigations and biomedical research tax oversight bodies with the formidable responsibility of judging the benefit-to-cost ratio of animal "use" across an enormous breadth of research possibilities and purposes. A natural experiment is also called a quasi experiment, and is when the experimenter takes advantage of a naturally occurring independent variable (such as age and gender . For instance, if you consider COVID-19 , many researchers have been studying how the virus jumped from animals to humans, specifically, to find out which was the carrier species (with latest studies . difference between field study, and field experiment Alex Wang's PhD: Case Study vs Field Study - Blogger individuals, groups, institutions, states) are randomly assigned to treatment and control groups. As the name suggests, a field study is an experiment performed outside the laboratory, in the 'real' world. Access/permission. Random assignment helps establish the comparability of the treatment and control group, so that any differences between them that emerge after the treatment has been .